AI (artificial intelligence) will have a market size above $100 billion by 2025. AI technology is here and it is impacting many ways we live. Many industries are investing heavily in AI to improve their business offerings and make better profits. The case with web development is no different. Read on below to find out more!
How is AI Changing Web Development?
Web development plays a vital part in ensuring that customers enjoy a very smooth experience on websites. AI helps to ensure personalized and interactive experiences by enhancing the usefulness of the elements present on the website. I remember I used to watch a lot of marketing ads on my Spectrum cable TV. However, the way we live has changed dramatically. More than 90% of the ads I see today are on my phone. That’s because I use my browser extensively. So, if you want to market your company properly and effectively, web development is of crucial importance. Below are a few ways in which AI is impacting web development in today’s world. Use these trends to improve your company’s profits and much more!
Automation of Data Processing and Collection
Many companies are using AI tools to gather information about data and automating key business processes. This trend will only increase more in the future. Many companies are investing heavily in this particular domain to realize higher profits, greater ROI, and increased customer retention. Notice the example of an AI chatbot. Companies that use them can easily collect most data about a user and the user’s requirements without involving a human being. Moreover, the added advantage with an AI chatbot is the ability to deal with multiple clients all at once. In the case of human interaction, you need more resources. It’s simply not feasible and requires a lot of cost investment for basic tasks. The best option here is to invest in AI chatbots. NLP, algorithms, and machine learning are playing an instrumental part in making AI for chatbots even more efficient and reliable!
Aid in Web Design and Development
Artificial Intelligence developing companies are showing a rising interest in providing their in-house web designers with AI programs. What will this do? This will enable them in taking assistance from these programs. Due to their assistive nature, they are also termed as virtual assistants. These VAs can help to take care of many tasks. You can program them to design certain templates or design layouts. The VAs can create custom templates simply by asking your customer what they are looking for. After analyzing the data shared by the customer, the program will create a template. These are highly intelligent programs and more often than not meet customer requirements.
After the virtual assistant is done with the initial design, your designer can work on the creative elements and prune them further. As a result, a quality custom template will be ready in no time!
Self-learning Algorithms for Better Services
You can do web development with self-learning algorithms as well. This trend will be in use in the future quite abundantly. What do self-learning algorithms do? Well, they help to look at user behavior and their responses towards your existing user interface. As a result, they can suggest improvements. The provision of codes for solving many problems is one of these solutions. The codes that these programs provide will enable you to provide a better user experience to your clients. Such programs enable developers to create smarter apps. With the passage of time, these apps can continue to become smarter owing to the in-built AI capabilities!
Use Web Analytics for Better Marketing
AI is greatly impacting the world of analytics. With the help of AI capabilities, companies can access and analyze big data quite easily. The benefit is that they can sift through large volumes of data and find exactly what they’re looking for. This includes user behavior and user interests to state the least. What is the benefit of such data analysis? Well, it allows you to see how customers are interacting with your marketing efforts and what exactly are they looking for online. Using web analytics tools, you can easily get insights. Web developers can use these easy to understand insights and improve the existing marketing strategy online. This can help to increase the customer base of a company quite easily. They can use SEO analytics to understand what keywords to use and drive traffic to their website. They can also use these insights to improve their SERP rankings.
Record Customer Feedback
Implementing AI on your website during web development will allow you to reap great benefits. One of the most important ones is the convenience to record customer feedback. Use a chatbot to record the improvements that the customers want to see in your website or product offerings! As a result, you can use this data to better your offerings and increase your client base!