The Technology You Need To Make Your Brand Truly Global

The Technology You Need To Make Your Brand Truly Global

Most of the biggest brands and companies in the world have one thing in common – they’re recognized across the world. That’s because most major companies can only become the size they are by targeting audiences across lots of different countries. If you want to expand your brand, here are some of the ways you can make yourself more accessible to a global audience.

Help with translation

One of the most important things when it comes to making sure your website is accessible to a large audience around the world is to make sure lots of people can understand the content on your website. The language barrier of people who don’t speak English could be stopping millions of people from accessing your product or service. You might think that people will still be able to access your website as browsers now allow you to translate whole webpages into your native language, but often the automatic translation is so poor that you can’t understand much of what has been translated. The best way to solve this problem is to produce different versions of your website in different languages.

As dealing with lots of different pages in lots of different languages can be very complex, it’s best to come up with a system to help keep track of all these files. Luckily the translation management software definition is a piece of software that can solve this problem. Software like this not only helps you organize your files into different pages and languages, but it also allows people to collaborate on the same files from across the world by installing the same software on their computer.

Video conferencing

If you want to reach people across the globe, it’s highly likely that you’ll also want to work with lots of people across the globe. In an ideal world, you’d simply either fly out to them or they’d fly out to you to have a meeting and collaborate together in person. Unfortunately, that is often too costly and time-consuming for most projects. Luckily, video conferencing software is free and is the next best thing to being in the room with someone. Simply set up a meeting on Zoom or similar software and ask them to join.

It is important that you have high-quality equipment to help complete your conference call when speaking to people overseas. If the language you’re speaking to them in isn’t their native language, they may struggle to understand what you’re saying unless you have a clear microphone to pick up the sound and a clear webcam so they can see your lips say the words.

An answerphone

Another big problem when it comes to working with the rest of the world is the different time zones you face. If you work in America, it’s often highly unlikely that you won’t be working at the same time as people in Britain or Australia.

That’s why it’s important you have devices like an answering machine to take messages that people may want to leave you whilst you’re away from work or even sleeping.

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