About Us | Advertising | Services

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ABOUT US

Thank you for  your interest in Forever Entertainment, LLC. This page should help answer most, if not all, of your immediate questions regarding advertising with us.

Forever Entertainment Media is an online resource for news and entertainment. We were founded in 2004 and our objective is to provide socially responsible media and information that is deemed entertaining, valuable, and educational by our audience.

Our Web site features include:

- Up-to-date news content

- A diverse mix of exciting events hosted in different cities.

- original interviews

- free music downloads

- new books

- celebrity blogs

- videos

- E-Newsletter updates

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DEMOGRAPHICS

TOTAL NUMBER OF OPT-IN SUBSCRIBERS

12,700 +

AVERAGE UNIQUE VISITORS PER MONTH (Google Analytics)

5,500+

AVERAGE PAGE VIEWS PER MONTH (Google Analytics)

12,000 +

GENDER

- 68.8 % of our audience is female

- 31.3% of our audience is male

ETHNICITY

- 83% of audience is African-American

- 10% of audience is Latino or Hispanic

- 7% of audiences is Caucasian

AGE BRACKET

- 53% is between the ages of 21-35

- 36% is between the ages of 36-49

- 12.5% is between the ages of 50-65

EDUCATION

- 50% attended/graduated from a four year university or college

- 31% attended/graduated from a graduate school

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ADVERTISING OPTIONS & RATES

RUN OF SITE (ROS) WEB SITE BANNER ADS (minimum 10,000 banner impressions):

• Regular ROS Banner Ad Cost= $4 CPM aka cost per thousand banner impressions

• Exclusive ROS Banner Positioning Cost (meaning only your ad appears in a particular ad banner position) = $6 CPM
  

Banner Ad Sizes/Positions: 160×600 (sub pages), 300×250 (homepage), 728×90 (top/bottom of homepage & sub pages) – All three are strongly suggested for maximum exposure.

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WEEKLY NEWSLETTER:  our weekly newsletter sent every WEDNESDAY featuring a run down of Foreverdc.com updates| $35 per week | Your advertisement will appear in both our Tuesday & Friday edition | Frequency discounts available

- “E-Blast” advertising – emails announcing events, services, or products | $60 per blast | 100% Share of Voice (SOV) | Frequency discounts available

- Internet radio commercials featured on IM4Radiodc.com |  The network consists of more than 15 internet radio shows with more than 25 on-air personalities.  Currently, IM4Radiodc.com reaches over 60,000 listeners monthly.  The network has a myriad of  radio shows that range from youth-oriented, finances, relationships, entrepreneurship, talk radio, R&B, Hip-Hop, jazz and more. | $10 for 30 second commercials, $20 for premium 30 second commercials,  $20 for 60 second commercials, and $40 for premium 60 second commercials

- Event filming | $75 per hour | $130 for two hours | $180 for three hours | Comes with free editing, 3 free dvds & HTML coding for Website posting

- Value added advertising provided for campaigns of least $100 or more. This includes , at no cost, ROS banner impressions, announcements on IM4radiodc.com, promotions on all of our social networks (we have several accounts on sites like myspace.com, facebook.com, going.com, twitter.com and more reaching over 60,000+ people), free craigslist postings, free postings on nbcwashington.com, and announcements through our partnerships with two public relation firms.

We provide impression and click-through rate reporting on all advertising campaigns.

Read our testimonials HERE.

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FIVE REASONS TO ADVERTISE ON FOREVERDC.COM

1. Foreverdc.com provides national, entertainment, and local news daily. Our content attracts a diverse collection of readers residing in the Washington, DC area and abroad. We also offer attractive media features like free music downloads, video, featured books, upcoming events,  and original interviews.

2. Foreverdc.com often outperforms other competitors in total clicks and average click-through rates. This demonstrates our readers are very receptive and interactive with online advertising. Considering we are 100% digital with no print component we attract readers who tend to be more interactive with our news content and often share their opinions through comments.

3. Our digital content is provided at no charge with no paid curtains.

4. Most advertisers are cutting back on print to support online media. They are doing this because online media is more affordable, effective, and transparent. Readership trends are changing. More readers are getting their news online instead of print. This accounts for why magazines and newspapers are facing major circulation declines and online entities (like Foreverdc.com) are growing.

5. Our Web site is experiencing record readership. This is easily measured by our tracking software, Google Analytics. The same holds true for the opt-in subscribers receiving our e-blasts and newsletter. We currently host over 12,000 opt in subscribers.

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FAQ’S

What is a banner ad “impression?”

A key advantage of online advertising is that you are charged only for the number of times your ad is seen by a reader, not how many copies of it are printed or mailed out. Each time your ad is displayed on one of our pages, one “impression” is counted. Campaigns are generally charged according to a “CPM,” which stands for cost per thousand per thousand impressions.

Why don’t I see my ad every time I come to your site?

If you purchased a banner campaign of 10,000 impressions, Foreverdc.com’s ad serving system will show the ad 10,000 times, spread evenly throughout our Web site, and then cease to display it. Also, several ads are often parsed into one position. You might see your ad on the home page, and see a different ad there when you return later. This means that several advertisers have bought impressions on the home page, and our ad serving system is gradually delivering those campaigns within overlapping time periods.

What is a pageview?

Each time a story or the home page is viewed by a reader, one “pageview” is recorded.

How many clicks will I get?

Advertisers who are new to the internet often create a pure “image” ad, and then wonder why few people click on it. On the Web, readers are accustomed to being asked to “click here” to get information, a free booklet, or to sign up for something of value to them. If response is important to you, invite the reader to click on your ad. Tell them to “learn more” about the specific topic you cover on your Web site, or find out about your upcoming event. And make sure the entire ad is clickable to increase participation.

Why do you ask for my banner ad in different sizes?

We’ll rotate your ad on our site during its run, Having your ad at four sizes gives us maximum flexibility to deliver your schedule as promised. We ask that you send us your ads in the following sizes: 160×600, 300×250, 728×90, and 729×45.

What does 100% Share of Voice (SOV) mean?

This means that there will be no additional advertisers featured. 100%  SOV means you will be the only advertiser featured. Advertising space is exclusively yours.

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CONTACT

For advertising: advertise@foreverentertainmentmedia.com

For services & information: info@foreverentertainmentmedia.com