First Lady To America’s Youth: ‘Let’s Move’

Since she first moved into the White House, First Lady Michelle Obama’s advocacy around childhood obesity has been well documented–planting and harvesting a vegetable garden with children to talk about healthy eating, for example, and hosting activities with professional athletes and kids on the White House lawn. But on Tuesday she unveiled a comprehensive campaign to sharply drive her message around the country.

From the White House, Mrs. Obama announced “Let’s Move,” a national campaign targeting multiple dimensions of the childhood obesity problem. “Childhood obesity has became an epidemic, we all know it,” said the event emcee, former NFL player and NBC correspondent Tiki Barber. “But somehow change has not come.” With the backing of Cabinet officials and other private and public partnerships, the First Lady hopes to end childhood obesity in a generation.

Some of the goals Mrs. Obama outlined for “Let’s Move” are: